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Monthly Archives: June 2016

Navigational Shields To Protect Website From Oblivion

“Web” with passing tide has been diminished to a simple journey to accomplish flawlessness. Point the finger at it on level on savage rivalry that we have in the market today, there are a great many sites now attempting their level best to snatch the consideration of a forthcoming customer.

A short web travel through current sites makes me feel frustrated about the quality perspective that we have traded off with every one of these years. In an offer to draw in clients, many have overlooked the genuine thought process behind the foundation of a web-based interface, which is instructing the prospect in the most ideal way. I see website admins and SEO specialists strolling in endangered state the vast majority of the times, reason being low transformation or high ricochet rate or perhaps another Google overhaul! Many have bantered about flawless route example and style that a site proprietor ought to embrace to improve things for his business yet they all have last details.

I accept this open door to display my own particular perspectives and a direct supposition on ‘what really an impeccable route is about?’. I am a firm adherent of the way that each site has its own particular mental effect on clients psyche or mind and even a straightforward route messages on a site can benefit a vocation. A uber cool site route is not about colorfulness or stunning quality, rather it is about the feeling of opportunity or the ease that a plausible guest feels while experiencing your site. On the off chance that a site is not ready to pass on its part to the gathering of people then, to me it’s an awful speculation all together. Thinking from an imminent of a specialty unit, loosing even a solitary prospect is not a sound choice for them, which is the reason smooth route will dependably remain a virtual ‘Purchase from us’ board for them.

9 Straightforward Takes On Perfect Navigation

1. Minimal Clicks

Yes! This is my very first take because I would love to give a well deserved rest to that mouse of yours :). Humor apart, reducing the number of clicks that it takes a visitor to navigate from one page to other is one of the most underrated factor. As per my view point, I would organize my website in a way that reduces the number of mouse clicks instantly and the result is a happy prospective client. However, it may not be necessary that a given user has the same browsing habits as I do, which is why offering multiple navigation options will be your key to success.

2. Minimalistic Scrolling

It’s very annoying when you have to scroll from one part to other of a website to reach a button and honestly, I will prefer to not to stay on such websites for even a minute. Website navigation should be in an organized manner, which ensures minimal scrolling for a visitor. If possible ‘above the fold’ navigation can be a good option with all the important sections located at the top of the web page. The benefit of ‘above the fold’ navigation is that a visitor gets all the vital information present on a website without scrolling down.

3. Self-Explanatory Captions

Imagine visiting a site with ‘out of the world’ captions, they might seem adorable but what the hell do they actually mean? What will you be doing in such a situation, I guess search some other website that have much better and above all understandable captions. Many of us are under a wrong impression that captions are just ‘once in a while’ watch thing but, this is unjustified! Caption should be kept specific and to the point informative for a visitor to get in a single go what you mean to convey. I was privileged enough to go through a very impressive post on caption design techniques and trends.

4. Appealing (Eye-Friendly) Caption Text Color

I always suggest people around me to use a very unique color when it comes to cite captions. Some prefer a combination of black & white ‘a la Vintage style’, which is a sure shot hit among people who are mad after elegance and class. Caption text color should be chosen wisely to make sure people do get what’s actually written. Those who often confused between colors should go for a simplistic design, preferably a two color combination will do just fine.

5. Caption Text Font

We can’t argue on the fact that ‘Perceptions are never limited to mere Thoughts’ and everything is a matter of preference in the real world. Similarly, you cannot expect everyone around you to be a ‘Times New Roman’ lover :), which is why I prefer to keep it simple to be on the safer side. Go for a text font that is understandable in different sizes because it may not be necessary that your target audience is using a computer, it can also be his iPad. If you are short of inspiration, then going through websites may help you choose a font that is just perfect for you!

 6. Follow The Bread Crumbs

I feel that ‘bread crumbs’ on a website are one of the most enticing ways by which your visitors can keep track of their location on a website. This really helps if you are surfing a website with several pages, just like an e-commerce portal with several product categories. I feel that most of the navigation menus designed today do not have any place for breadcrumbs, which leaves no clue for a user, as if where he is and in which part of the website!

7. Matching The Text Font Of Main Navigation Caption With That Of The Breadcrumb Caption

Instead of going for fancy fonts or texts go for a unique and simple font that can be gracefully used both in case of breadcrumbs and also in the main navigation fonts. Also matching the text font of the main navigation caption with that of the bread crumb caption leaves a good and professional impression on the visitor. These simple steps can prove to be a vital attention magnet for your website.

8. Primary And Secondary Navigation Item

Modern websites with extreme functionality and content rich feature will require navigation menus for sure, but with time the complexity of the websites have grown to an extent when more than one menus are needed to guide the visitors. These hybrid websites have more than one menus categorized as Primary and secondary. Primary navigation items are mainly content that a user is primarily interested in whereas a secondary navigation in some way is linked with the primary navigation. Cluttering primary navigation items on every web page can hamper the look and feel of the website.

9. Indicative Sub Navigation

‘Indicative sub-navigation’ is a concept dealing with a visitor getting a fair amount of idea as of ‘what is about to unveil in front of him?’. I see several websites today with colorful and concealing tabs that often surprise you because they don’t carry any sign or a symbol depicting the organization of a sub menu. A sub menu navigation in order to be flawless and organized should be indicative to the visitor. Indicative sub menus are mostly depicted with a downward arrow symbol that indicates the visitor about sub-categories that falls within the main category.

An Opinion

Over the years we are following the same trend again n’ again but, now is the time when you should break the rules and start a new navigational trend all by yourself. I recently went through an amazing website, which made me realize that it was high time we stopped following the same old trend of a home and a about us websites. Trying deploy creative icons and if possible a whole new concept all together.


I feel privileged and a bit happy too after speaking my heart out after a long time. These points that I have mentioned in my article are some of the rare criterion that are still waiting to be explored by website owners. Do you think these fit to our current internet needs and requirements? Valuable suggestions & Feedback are always welcome.

Website Redesign Rules

good-web-designerChange is inescapable! I know these three words are old, exhausting and have been abused on occasion. Be that as it may, regardless they hold truth particularly if there should be an occurrence of Internet as it is a standout amongst the most unpredictable medium. What ascends in a blaze can vanish in the blink of an eye. No big surprise why a large portion of the sites continually select overhauls so as to remain in the diversion. Site update is currently a flourishing industry and it will be silly of us to disregard the same. For different reasons, be it development or the freshness that comes appended with overhauls, the Internet business is evolving definitely. Is it true that you are up for an upgrade or will you simply kick back and let others cruise by?

Quit Redesigning For Yourself!

I would not joke about this! Regardless of what happens, don’t give yourself a chance to be the last judge of your work. You don’t upgrade a site for your own solace. You don’t supplant the shade of the catch from blue to red since you don’t care for blue. You do it since you need your perusers to welcome the general site overhaul. You do it for your group of onlookers. Clear?

Among the few I have indicated, is there no dynamic man of action, the rebel who will help determine the aspect of the collective expression of tomorrow? Ponder this question and know that to make beautiful creations for the sake of their aesthetic value will have no social significance tomorrow, will be non-sensical self-gratification. Every era contains the conditions for providing a rebel.” ~ Piet Zwart.

Next time, when you are up for a redesign, then before going live ask your friends and your family if the redesign will suit the situation? See, I know that it is impossible to come up with a group of users who will give you exact test results but you can get closer to it by pushing your horizons. Let me tell you a very interesting story. Though this is not related to website redesign but it comes close to the same:

Get it? Don’t redesign a product keeping yourself in place of the audience. You will, for sure, mess it up!

Don’t Lose Your Website’s Soul

A 10 day old website can go for multiple redesigns without caring much about losing visitors or whatever but if its a website with a committed visitor base then the redesign must be seriously planned. Once you are sure that redesign is a must for your website then make sure that you opt for a design which changes the look of your website but not the feel of it. One must understand that the soul of the website is important for sustaining old user base even after the website is re-launched with totally new look.

A website redesign must not be such that the regular visitors have to spend extra time to understand the new location of their favorite content.

It has been sometime since TechCrunch relaunched their website with a completely new look. During its first few days after the launch, TechCrunch did face some sort of backfire from critics due to the overuse of color green but soon the visitors found themselves very much in sync with the new design. What happened was that the visitors were so used to the old look of TechCrunch that they could not acclimatize themselves instantly with the new design but soon they felt that it was just the look(which wasn’t that bad after all) that had changed.

Cut Down On Useless Content

With time webmasters realize that some chunk of content can be removed from their website while another chunk can be pushed in. It is not easy to push such a change on the fly but the website redesign process hands over the opportunity to the webmasters so that they can analyze the content of their website. We must understand that content has a sort of shelf life. With time it gets old and becomes meaningless.

Remember that minimalism is the need of the hour and redesigns these days are seriously focusing on minimalistic presentations of content. Henceforth, content presentation must be considered while redesigning a website. Also, designers must help clients understand the importance of content and the overuse of same.

Don’t Copy Competitors

Sometimes we get carried away so much by our competitors’ success that we end up copying them. We assume, like kids, that if we create something which is exactly like our competitors then we will be successful like them if not beat them down. Well, that ain’t happening!

We must understand that readers have a personal liking sort-of feeling towards a website and it is this personal touch which keeps them attached with the website. If that particular website starts following others then what is the point of visiting this site? Instead, readers would prefer the original competitor. After all, it is the original that sells.

Don’t Lose Search Engine Rankings

Well, as a designer, it is very important for you to make sure that the redesign of a website does not affect its search engine rankings. Some of the reasons due to which a redesigned website might lose its search engine rankings are:

  • The fresh site design changes “Title” text for every page. Change in this text means search engines will have to refresh their databases which might affect rankings of the website.
  • The URL structure of the website is changed to something more helpful and SEO friendly. Although this might help in the long run but designers must understand that they will lose all the current search engine rankings once the URL structure changes.
  • The interlinking in the new design shakes the original balance of internal linking. One must understand that linking to other articles within the same website is one of the SEO factors that Google takes into consideration. Well, if the designer comes up with a design which has more number of related posts in the new design then this will change the interlinking structure of the website which will affect the search engine rankings.


Like every other section of the design industry, redesign has its own set of rules that must be followed. Although redesigning might look to be an easy task but it requires lot of planning and thought. I am not saying that your redesign won’t be a success if you don’t stick by these rules but it will surely give your new design the much required kick!

Mobile Patterns

Mobile Patterns or Mobile Templates are, as the name obviously states, templates to use for easing our work when designing a site for portable devices. As mobile web design means more and more nowadays, designers often have problems reaching deadlines because of a high workload.

In web design we have grid systems we build on in order to help us maintain a clean visual pattern, but also to help us build a web page faster. Many of us even buy WordPress themes and customize them to our use. And it is worth mentioning that 10 years ago HTML templates were widely used in the industry.

The truth is that designers always looked to ease their work and move on to the next project, therefore mobile patterns are something the experts start to look into more and more.

Mobile patterns are structured, organized and well researched before going online. These patterns are suited for use when the designer understands how they work properly and the reason behind it. As WordPress themes, many of them come already designed and ready to use. This is, however, something I do not recommend you to do. You should always customize a pattern to your needs in order to better fit the audience you target. Design is not only a way of looking good anymore; it became so important that it often makes the difference between failure and success.

It is very important not to forget you design for mobile devices and not for the web. There are so many things to keep track of. The screens are smaller than the ones of a computer, information needs to get across much faster, the font choice needs to be perfect and fit the small screen and it needs to load fast.

With so many things to keep in mind, it is surely not easy to design for mobile interfaces. And even if you will get a pattern from the internet, your task of customizing it for your needs will definitely take some time to finish.

Maybe the most important thing to remember is that while designing for different mobile platforms is done using the same concepts, the result is always going to be different because of the different screen sizes, mobile browsers and operating systems.

When designing for mobile it is important to keep in mind and consider the device or sets of devices you will provide for. Not even the best developers were able to deliver a Facebook app for both iOS and Android – as a matter of fact, they didn’t even try to, as they knew it is impossible – they designed two different onces. So although designing for mobile devices is based on similar concepts, the results will always be different and it is something you should expect when starting such a project.

 How To Use Patterns

In case you want to design your own template, there are some things you should consider.

  • You shouldn’t go into mobile web design if you don’t plan on using a grid system. It is simply too messy for such a small device. As screen size is different from a device to another, the grid system will more or less help you keep everything organized and in place on all of them.
  • Using classes in mobile design is a good practice. Because IDs can’t be used more than once, using classes is the only way you can apply the same style to different containers.
  • You need to have a strategy and create some standards for your template. You will obviously have multiple pages (unless it is a single page site – which happens rarely) and all of them need to have the same style. Don’t think that if the screen size is small people will not notice these details.
  • You need to make an important decision in the beginning and think if you go for tabs or buttons in the header. And this is just one small part. You need to take such important decisions for every small piece of your website.

Know some history

If you want to be a complete designer, then you need to know something about design and technology history. This is the only way to predict the future and to know which things work today – and more important: why do they work.

A good example is the Palm IIIc – a very old Personal Digital Assistant which would still be a decent device if released today. It has wireless connection capabilities and integrated browser for internet surfing. Or remember the first MP3 phones released many years ago. They had almost no memory and uploading music onto them was quite difficult – not very different than the way iPhones sync music with iTunes many years later.

 If you have some knowledge of what happened in the past in the design industry and closely follow the results and reactions, you will definitely find out why some things worked and why some others failed miserably. You need to know what happened before in order to know what will work for you.

As mentioned earlier, many portable devices have similarities which not only need to be learned, but also need to be taken advantage of. In case you are a designer, it might be a good idea to stick your hands into your pockets and continue experimenting with other devices. Sticking to your favorite one will not make you a perfect cross-platform mobile designer.

If all your friends and relatives have an iPhone, then buy an Android device. You can always borrow, use and observe different behaviors on your father’s iPhone…

Knowing the advantages and disadvantages of many smartphones will turn you into a better designer by default. And another good part is that if you don’t always want to design, you can also work as a mobile design consultant.

By looking at general patterns in mobile design you will notice how they actually look quite the same. There are many similarities between different designs, only they are not easy to notice if you do not know how a website is built.

Trying as many new things as possible will help you develop a vast knowledge of how patterns work on different platforms, operating systems and devices.