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Category Archives: Web Design

Responsive Web Design

As we probably am aware the world is always showing signs of change with new innovation and gadgets, so is the website composition and improvement. Prior the greater part of the organizations were not worried about how the site will show up on different gadgets with the exception of a desktop PC. Be that as it may, in the present situation individuals are utilizing versatile and other convenient gadgets to peruse sites and not a desktop and if a client goes to your site through such gadgets, it’s positively to your greatest advantage to ensure their experience is stellar.

In the field of site advancement and configuration, we’re rapidly coming to the heart of the matter of being not able keep up the incomprehensible new resolutions and gadgets. As we probably am aware it is impractical to make an alternate adaptation of the site for every determination and gadgets. All in all, would it be a good idea for us to simply endure the outcomes of losing guests from one gadget, for the advantage of picking up guests from another or some other option?

Responsive web design is the one which will solve such problem. Responsive web design is about using CSS and HTML to shrink or resize the content to appear good on any devices. Responsive design helps one to manage a single website for all the devices. In a responsive website, it doesn’t shrink down the website to fit, but it changes the layout using flexible images and change the menu structure in required way.

 The most important principle is simple that responsive design is for capabilities and scenarios and not for specific hardware devices. A responsive site use single set of HTML.CSS and scripts account for the special cases like low-resolution display, mobile devices with GPS and so on.

Innovo is a web design company in Raleigh that offers such responsive web design services. Innovo provides best web design and development services in Raleigh. Being a client-focussed organization, Innovo lays great emphasis on achieving customer satisfaction. With their consistent hard work and dedicated efforts, they have been able to amass a long list of delighted customers. Innovo undoubtedly one of the best web design and development company in Raleigh, NC providing brilliant solutions and products over time.

Things to Expect When Designing for Startups

Planning for new businesses can feel more like a tornado than a real outline extend. The procedure can be a harsh street to travel on the off chance that you are not set up for the full involvement.Gratefully, new companies are understanding the requirement for viable website architecture and many are enlisting experts like you to take care of business effectively. Extraordinary plan is turning out to be increasingly essential as entrepreneurs acknowledge it is a necessary part of their development systems.What Startups ExpectFor new companies, awesome website architecture is more than just hues and catches on a site page. It’s the manner by which they will contact their group of onlookers, offer their items, outflank their opposition and develop their foundation. New businesses don’t generally think as far as mind boggling code; they essentially need a prevalent arrangement.When you can locate the union between what new companies expect and what you know as incredible plan, you will have a triumphant blend.Wells Riley, a realistic, UX and interface architect, composed a protracted piece on the significance of plan for new businesses. In it, he is addressing new companies straightforwardly.Here is an announcement from his article :

Companies like Apple are making design impossible for startups to ignore. Startups like Path, Airbnb, Square, and Massive Health have design at the core of their business, and they’re doing phenomenal work. But what is ‘design’ actually? Is it a logo? A WordPress theme? An innovative UI?…It’s so much more than that. It’s a state of mind. It’s an approach to a problem. It’s how you’re going to kick your competitor’s ass.”

Startups need stellar web designers whether they realize it or not. Design is the face of their company and it offers a first impression to their online audience.

The Key Elements of Design

In his piece, Wells identifies the key elements of design for startups. He attempts to elevate startups’ perspective on design and explain what it is and how it can help their establishments.Wells lists what he feels are the true purposes of design. I summarized them below in my own words and quoted some of his statements. Do you agree with Wells?Innovative – Innovation in design is constantly moving in a forward direction. As technological development expands, innovative design should keep up with the momentum. According to Wells, “Innovative design always develops in tandem with innovative technology, and can never be an end in itself.”

 Product Usefulness – The usefulness of a product is identified by the psychological connection it brings as well as its aesthetic. Well thought-out design highlights a product’s usefulness and is careful to ignore creating any elements that do not satisfy this goal.Aesthetic – A product’s aesthetic quality is a component of its usefulness. People use products daily and their appearance affects their well-being. According to Wells, only well-executed objects can be beautiful.Makes product understandable – Design makes the product come to life. It allows the product to speak and answers all of the user’s questions. Essentially, it is self-explanatory.Unobtrusive –Wells identifies design as neither a “work of art or a decorative object.” It fills a purpose and should be neutral so users can input their own form of self-expression. If design overwhelms and detracts from a user’s experience, even if it is beautiful, it has lost its true purpose.Honest – Design must be true and honest and never suggest a product is more innovative and powerful than it actually is. It should never manipulate a consumer nor make them think a product is something it is not.Long-lasting – Great design is not trendy. It lasts forever much like timeless fashion. It will never appear antiquated or behind its time.Thorough – A great design process must include attention to thoroughness and accuracy. A good designer will express care and respect towards the consumer by finishing a project while leaving nothing to chance.Environmentally friendly – According to Wells, “Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.”For startups, the “less is more approach” is ideal. The design should focus only on the essentials and never be burdened with non-important elements just for the sake of beauty. Purity and simplicity will make more of an impact.

What do startups consider the most important qualities of design?

To answer this question, Wells asked 78 CEOs, marketers, and designers about how they define design. What he found was that both parties viewed design similarly.

CEOs, marketers and engineers had similar definitions as compared to web designers. The most important to both groups was aesthetics, while “making a product useful” came in close second. Innovation was right behind in third. These three definitions topped the list for both entrepreneurs and the designers that create their websites.

Are these your top three?

According to Wells…

“Now we’re getting somewhere. Great design is taking root in startup culture, and it seems like many people are open to change. Not only do many entrepreneurs, devs, and engineers see substantial room to improve their own products, they overwhelmingly believe that designers belong on a founding team… Design is becoming a key differentiator for companies to acquire funding, press coverage, and loyal users.”

“For a long time, a pair of co-founders consisted of an executive and an engineer.It worked for Facebook, Microsoft, and Apple, just to name a few. These companies have excellent designers today, because it’s a necessity they can’t afford to ignore. It seems like design is becoming more and more prevalent in new startups as well “

How to Survive the Startup Design Process

To become successful working with startups, consider a few tips…

Quick Changes

When designing for startups, outline your objectives in detail along with your quote. Since the startup’s goals can change daily, if you don’t outline your fees appropriately, you will end up offering more of your time for less money than you are worth.

When startups change direction, the design may change in process so if you are not set up to be paid for additional time, you could lose money.

Lay out the details of your services and include a clause defining the rates for anyadditional work beyond the confines of the project. I learned this lesson after working with a few startups on their website copy. They changed their minds partway through the project and because I had not set up my quote correctly, I ended up spending double the time I normally would without receiving any additional money.

Tip: This tip also applies to any project, but it is most important with startups due to the more chaotic environment.


Design for startups involves problem solving. Startups are faced with many dilemmas and chaos is often a common variable. With so many growing pains to endure, the environment can be somewhat indecisive. Your ability to stay calm throughout the process will work in your favor.

Low Budget

Many startups are bootstrapped and they try to make every penny count. Because their budgets are low, web designers working with startups often need to expand their skillsets to include user experience.

One of the goals of creating an effective web design for startups is to get a clear picture of who will be using their website or application. During your consultations you will need to extract as much information as possible even if the client is not completely clear on its audience.

When designing websites, you must know the audience even if they are fictional. During your consultation you want to understand the users’ potential behaviors, how they will use the site, what emotion they should feel while using the site, and what actions they should take. Every attribute you learn about your audience can be applied to the design to ensure your client receives a good level of conversions once the traffic pours in.

If your clients are unsure about their users, don’t be afraid to share your ideas with them. This will not only position you as an expert, but it will also make your design highly effective since this information is so crucial to online success.

Navigational Shields To Protect Website From Oblivion

“Web” with passing tide has been diminished to a simple journey to accomplish flawlessness. Point the finger at it on level on savage rivalry that we have in the market today, there are a great many sites now attempting their level best to snatch the consideration of a forthcoming customer.

A short web travel through current sites makes me feel frustrated about the quality perspective that we have traded off with every one of these years. In an offer to draw in clients, many have overlooked the genuine thought process behind the foundation of a web-based interface, which is instructing the prospect in the most ideal way. I see website admins and SEO specialists strolling in endangered state the vast majority of the times, reason being low transformation or high ricochet rate or perhaps another Google overhaul! Many have bantered about flawless route example and style that a site proprietor ought to embrace to improve things for his business yet they all have last details.

I accept this open door to display my own particular perspectives and a direct supposition on ‘what really an impeccable route is about?’. I am a firm adherent of the way that each site has its own particular mental effect on clients psyche or mind and even a straightforward route messages on a site can benefit a vocation. A uber cool site route is not about colorfulness or stunning quality, rather it is about the feeling of opportunity or the ease that a plausible guest feels while experiencing your site. On the off chance that a site is not ready to pass on its part to the gathering of people then, to me it’s an awful speculation all together. Thinking from an imminent of a specialty unit, loosing even a solitary prospect is not a sound choice for them, which is the reason smooth route will dependably remain a virtual ‘Purchase from us’ board for them.

9 Straightforward Takes On Perfect Navigation

1. Minimal Clicks

Yes! This is my very first take because I would love to give a well deserved rest to that mouse of yours :). Humor apart, reducing the number of clicks that it takes a visitor to navigate from one page to other is one of the most underrated factor. As per my view point, I would organize my website in a way that reduces the number of mouse clicks instantly and the result is a happy prospective client. However, it may not be necessary that a given user has the same browsing habits as I do, which is why offering multiple navigation options will be your key to success.

2. Minimalistic Scrolling

It’s very annoying when you have to scroll from one part to other of a website to reach a button and honestly, I will prefer to not to stay on such websites for even a minute. Website navigation should be in an organized manner, which ensures minimal scrolling for a visitor. If possible ‘above the fold’ navigation can be a good option with all the important sections located at the top of the web page. The benefit of ‘above the fold’ navigation is that a visitor gets all the vital information present on a website without scrolling down.

3. Self-Explanatory Captions

Imagine visiting a site with ‘out of the world’ captions, they might seem adorable but what the hell do they actually mean? What will you be doing in such a situation, I guess search some other website that have much better and above all understandable captions. Many of us are under a wrong impression that captions are just ‘once in a while’ watch thing but, this is unjustified! Caption should be kept specific and to the point informative for a visitor to get in a single go what you mean to convey. I was privileged enough to go through a very impressive post on caption design techniques and trends.

4. Appealing (Eye-Friendly) Caption Text Color

I always suggest people around me to use a very unique color when it comes to cite captions. Some prefer a combination of black & white ‘a la Vintage style’, which is a sure shot hit among people who are mad after elegance and class. Caption text color should be chosen wisely to make sure people do get what’s actually written. Those who often confused between colors should go for a simplistic design, preferably a two color combination will do just fine.

5. Caption Text Font

We can’t argue on the fact that ‘Perceptions are never limited to mere Thoughts’ and everything is a matter of preference in the real world. Similarly, you cannot expect everyone around you to be a ‘Times New Roman’ lover :), which is why I prefer to keep it simple to be on the safer side. Go for a text font that is understandable in different sizes because it may not be necessary that your target audience is using a computer, it can also be his iPad. If you are short of inspiration, then going through websites may help you choose a font that is just perfect for you!

 6. Follow The Bread Crumbs

I feel that ‘bread crumbs’ on a website are one of the most enticing ways by which your visitors can keep track of their location on a website. This really helps if you are surfing a website with several pages, just like an e-commerce portal with several product categories. I feel that most of the navigation menus designed today do not have any place for breadcrumbs, which leaves no clue for a user, as if where he is and in which part of the website!

7. Matching The Text Font Of Main Navigation Caption With That Of The Breadcrumb Caption

Instead of going for fancy fonts or texts go for a unique and simple font that can be gracefully used both in case of breadcrumbs and also in the main navigation fonts. Also matching the text font of the main navigation caption with that of the bread crumb caption leaves a good and professional impression on the visitor. These simple steps can prove to be a vital attention magnet for your website.

8. Primary And Secondary Navigation Item

Modern websites with extreme functionality and content rich feature will require navigation menus for sure, but with time the complexity of the websites have grown to an extent when more than one menus are needed to guide the visitors. These hybrid websites have more than one menus categorized as Primary and secondary. Primary navigation items are mainly content that a user is primarily interested in whereas a secondary navigation in some way is linked with the primary navigation. Cluttering primary navigation items on every web page can hamper the look and feel of the website.

9. Indicative Sub Navigation

‘Indicative sub-navigation’ is a concept dealing with a visitor getting a fair amount of idea as of ‘what is about to unveil in front of him?’. I see several websites today with colorful and concealing tabs that often surprise you because they don’t carry any sign or a symbol depicting the organization of a sub menu. A sub menu navigation in order to be flawless and organized should be indicative to the visitor. Indicative sub menus are mostly depicted with a downward arrow symbol that indicates the visitor about sub-categories that falls within the main category.

An Opinion

Over the years we are following the same trend again n’ again but, now is the time when you should break the rules and start a new navigational trend all by yourself. I recently went through an amazing website, which made me realize that it was high time we stopped following the same old trend of a home and a about us websites. Trying deploy creative icons and if possible a whole new concept all together.


I feel privileged and a bit happy too after speaking my heart out after a long time. These points that I have mentioned in my article are some of the rare criterion that are still waiting to be explored by website owners. Do you think these fit to our current internet needs and requirements? Valuable suggestions & Feedback are always welcome.

Website Redesign Rules

good-web-designerChange is inescapable! I know these three words are old, exhausting and have been abused on occasion. Be that as it may, regardless they hold truth particularly if there should be an occurrence of Internet as it is a standout amongst the most unpredictable medium. What ascends in a blaze can vanish in the blink of an eye. No big surprise why a large portion of the sites continually select overhauls so as to remain in the diversion. Site update is currently a flourishing industry and it will be silly of us to disregard the same. For different reasons, be it development or the freshness that comes appended with overhauls, the Internet business is evolving definitely. Is it true that you are up for an upgrade or will you simply kick back and let others cruise by?

Quit Redesigning For Yourself!

I would not joke about this! Regardless of what happens, don’t give yourself a chance to be the last judge of your work. You don’t upgrade a site for your own solace. You don’t supplant the shade of the catch from blue to red since you don’t care for blue. You do it since you need your perusers to welcome the general site overhaul. You do it for your group of onlookers. Clear?

Among the few I have indicated, is there no dynamic man of action, the rebel who will help determine the aspect of the collective expression of tomorrow? Ponder this question and know that to make beautiful creations for the sake of their aesthetic value will have no social significance tomorrow, will be non-sensical self-gratification. Every era contains the conditions for providing a rebel.” ~ Piet Zwart.

Next time, when you are up for a redesign, then before going live ask your friends and your family if the redesign will suit the situation? See, I know that it is impossible to come up with a group of users who will give you exact test results but you can get closer to it by pushing your horizons. Let me tell you a very interesting story. Though this is not related to website redesign but it comes close to the same:

Get it? Don’t redesign a product keeping yourself in place of the audience. You will, for sure, mess it up!

Don’t Lose Your Website’s Soul

A 10 day old website can go for multiple redesigns without caring much about losing visitors or whatever but if its a website with a committed visitor base then the redesign must be seriously planned. Once you are sure that redesign is a must for your website then make sure that you opt for a design which changes the look of your website but not the feel of it. One must understand that the soul of the website is important for sustaining old user base even after the website is re-launched with totally new look.

A website redesign must not be such that the regular visitors have to spend extra time to understand the new location of their favorite content.

It has been sometime since TechCrunch relaunched their website with a completely new look. During its first few days after the launch, TechCrunch did face some sort of backfire from critics due to the overuse of color green but soon the visitors found themselves very much in sync with the new design. What happened was that the visitors were so used to the old look of TechCrunch that they could not acclimatize themselves instantly with the new design but soon they felt that it was just the look(which wasn’t that bad after all) that had changed.

Cut Down On Useless Content

With time webmasters realize that some chunk of content can be removed from their website while another chunk can be pushed in. It is not easy to push such a change on the fly but the website redesign process hands over the opportunity to the webmasters so that they can analyze the content of their website. We must understand that content has a sort of shelf life. With time it gets old and becomes meaningless.

Remember that minimalism is the need of the hour and redesigns these days are seriously focusing on minimalistic presentations of content. Henceforth, content presentation must be considered while redesigning a website. Also, designers must help clients understand the importance of content and the overuse of same.

Don’t Copy Competitors

Sometimes we get carried away so much by our competitors’ success that we end up copying them. We assume, like kids, that if we create something which is exactly like our competitors then we will be successful like them if not beat them down. Well, that ain’t happening!

We must understand that readers have a personal liking sort-of feeling towards a website and it is this personal touch which keeps them attached with the website. If that particular website starts following others then what is the point of visiting this site? Instead, readers would prefer the original competitor. After all, it is the original that sells.

Don’t Lose Search Engine Rankings

Well, as a designer, it is very important for you to make sure that the redesign of a website does not affect its search engine rankings. Some of the reasons due to which a redesigned website might lose its search engine rankings are:

  • The fresh site design changes “Title” text for every page. Change in this text means search engines will have to refresh their databases which might affect rankings of the website.
  • The URL structure of the website is changed to something more helpful and SEO friendly. Although this might help in the long run but designers must understand that they will lose all the current search engine rankings once the URL structure changes.
  • The interlinking in the new design shakes the original balance of internal linking. One must understand that linking to other articles within the same website is one of the SEO factors that Google takes into consideration. Well, if the designer comes up with a design which has more number of related posts in the new design then this will change the interlinking structure of the website which will affect the search engine rankings.


Like every other section of the design industry, redesign has its own set of rules that must be followed. Although redesigning might look to be an easy task but it requires lot of planning and thought. I am not saying that your redesign won’t be a success if you don’t stick by these rules but it will surely give your new design the much required kick!

Mobile Patterns

Mobile Patterns or Mobile Templates are, as the name obviously states, templates to use for easing our work when designing a site for portable devices. As mobile web design means more and more nowadays, designers often have problems reaching deadlines because of a high workload.

In web design we have grid systems we build on in order to help us maintain a clean visual pattern, but also to help us build a web page faster. Many of us even buy WordPress themes and customize them to our use. And it is worth mentioning that 10 years ago HTML templates were widely used in the industry.

The truth is that designers always looked to ease their work and move on to the next project, therefore mobile patterns are something the experts start to look into more and more.

Mobile patterns are structured, organized and well researched before going online. These patterns are suited for use when the designer understands how they work properly and the reason behind it. As WordPress themes, many of them come already designed and ready to use. This is, however, something I do not recommend you to do. You should always customize a pattern to your needs in order to better fit the audience you target. Design is not only a way of looking good anymore; it became so important that it often makes the difference between failure and success.

It is very important not to forget you design for mobile devices and not for the web. There are so many things to keep track of. The screens are smaller than the ones of a computer, information needs to get across much faster, the font choice needs to be perfect and fit the small screen and it needs to load fast.

With so many things to keep in mind, it is surely not easy to design for mobile interfaces. And even if you will get a pattern from the internet, your task of customizing it for your needs will definitely take some time to finish.

Maybe the most important thing to remember is that while designing for different mobile platforms is done using the same concepts, the result is always going to be different because of the different screen sizes, mobile browsers and operating systems.

When designing for mobile it is important to keep in mind and consider the device or sets of devices you will provide for. Not even the best developers were able to deliver a Facebook app for both iOS and Android – as a matter of fact, they didn’t even try to, as they knew it is impossible – they designed two different onces. So although designing for mobile devices is based on similar concepts, the results will always be different and it is something you should expect when starting such a project.

 How To Use Patterns

In case you want to design your own template, there are some things you should consider.

  • You shouldn’t go into mobile web design if you don’t plan on using a grid system. It is simply too messy for such a small device. As screen size is different from a device to another, the grid system will more or less help you keep everything organized and in place on all of them.
  • Using classes in mobile design is a good practice. Because IDs can’t be used more than once, using classes is the only way you can apply the same style to different containers.
  • You need to have a strategy and create some standards for your template. You will obviously have multiple pages (unless it is a single page site – which happens rarely) and all of them need to have the same style. Don’t think that if the screen size is small people will not notice these details.
  • You need to make an important decision in the beginning and think if you go for tabs or buttons in the header. And this is just one small part. You need to take such important decisions for every small piece of your website.

Know some history

If you want to be a complete designer, then you need to know something about design and technology history. This is the only way to predict the future and to know which things work today – and more important: why do they work.

A good example is the Palm IIIc – a very old Personal Digital Assistant which would still be a decent device if released today. It has wireless connection capabilities and integrated browser for internet surfing. Or remember the first MP3 phones released many years ago. They had almost no memory and uploading music onto them was quite difficult – not very different than the way iPhones sync music with iTunes many years later.

 If you have some knowledge of what happened in the past in the design industry and closely follow the results and reactions, you will definitely find out why some things worked and why some others failed miserably. You need to know what happened before in order to know what will work for you.

As mentioned earlier, many portable devices have similarities which not only need to be learned, but also need to be taken advantage of. In case you are a designer, it might be a good idea to stick your hands into your pockets and continue experimenting with other devices. Sticking to your favorite one will not make you a perfect cross-platform mobile designer.

If all your friends and relatives have an iPhone, then buy an Android device. You can always borrow, use and observe different behaviors on your father’s iPhone…

Knowing the advantages and disadvantages of many smartphones will turn you into a better designer by default. And another good part is that if you don’t always want to design, you can also work as a mobile design consultant.

By looking at general patterns in mobile design you will notice how they actually look quite the same. There are many similarities between different designs, only they are not easy to notice if you do not know how a website is built.

Trying as many new things as possible will help you develop a vast knowledge of how patterns work on different platforms, operating systems and devices.